Cadbury and Mars Settle Long-Running Trademark Dispute, Distribute Chocolates to Delhi School Kids
The Delhi High Court recently brought an end to a 25-year-old trademark dispute between two of the world’s biggest chocolate makers—Mars Incorporated and Cadbury (India) Ltd—over the use of the word “Celebrations.”
Justice Sanjeev Narula, while concluding the case titled Mars Incorporated v. Cadbury (India) Ltd & Ors, noted that the two confectionery giants had been engaged in this legal battle for nearly a quarter of a century. The word “Celebrations,” which usually represents joy and festivity, had become the centre of a long legal fight involving numerous hearings, pleadings, and affidavits.
However, the case has now ended on a positive note. Both companies agreed to settle the matter amicably and decided to mark the occasion by doing something meaningful.
Chocolates for Delhi’s Government School Students
In a heartwarming gesture, Mars and Cadbury volunteered to distribute chocolates and confectionery worth ₹5 lakh each to students studying in Delhi’s government schools. The Court appreciated this initiative, especially since it coincides with the upcoming Diwali festival—a season known for light, sharing, and togetherness.
Justice Narula recorded, “In the spirit of the approaching festival of Diwali, both Mars and Cadbury have chosen to share joy rather than rivalry. Their act represents goodwill, community, and the joy of giving—a spirit that rises above competition.”
Distribution Under Supervision
The chocolate distribution will be supervised by the Directorate of Education and the Delhi State Legal Services Authority (DSLSA). The Court directed these authorities to manage logistics and ensure fair distribution among schools.
For schools that have internal policies against distributing high-sugar or high-fat foods, the Court advised the companies to offer healthier alternatives. “This safeguard preserves both the spirit of generosity and the goal of promoting healthy habits among schoolchildren,” the Court said.
Court Appreciates the Gesture
Justice Narula lauded both companies for ending the dispute on a note of compassion and community spirit. The Court observed that even in a highly competitive business environment, corporate rivalry should never overshadow social responsibility.
“True celebration lies not in triumph over another, but in generosity towards others,” the Court remarked, appreciating the parties for adopting a public-spirited approach before Diwali.
With this settlement, one of India’s longest-running trademark battles has finally come to a peaceful close. The Court expressed satisfaction over the resolution, calling it a reminder that even long-drawn conflicts can end harmoniously when goodwill prevails.
Advocates Pravin Anand, Vaishali Mittal, Siddhant Chamola, and Shivam Sharma represented Mars, while Advocate Nancy Roy appeared for Cadbury.
